Here is why you should participate in the
2012 Home and Garden Show
• Advanced promotions provided by The Messenger, Daily Freeman-Journal & their websites to create awareness of show and desire to attend.
• Personal contact between you and your clients. Let your clients see who they will be doing future business with.
• Make a one-on-one impression - It is a fact that one in 10 people you call will buy from you–but one in 3 people you meet face-to-face will.
• Meet a pre-selected audience - The people you meet at a trade-show come because they are interested in your business. They're interested enough to take a day off work, sacrifice a weekend, or travel hours to see what is new in the industry. You could't ask for a finer pre-selected audience.
• Have the customers come to you - A lot goes into preparing for a trade show – but it's actually a great way to save money. Usually, you might attract new business by making time-consuming cold calls, putting together an expensive direct mailing or advertising on TV or the radio. At a trade show the customers come to you–sometimes in droves.
• Generate lots of qualified leads - At a trade show, you'll meet a lot of people ready and willing to buy. Usually, you'd generate qualified leads by cold-calling, networking, and working hard to generate interest. At a trade show those leads will seek you out |